Facebook and Network for Good’s Tips for Giving Tuesday Greatness

Join us and our friends from Facebook for a session all about making the most of your end of year campaign. In this session we will cover:

• Planning for Giving Tuesday and giving season success
• Using Facebook and Instagram to build community and raise more than last year
• Fresh, fun ideas to stand out in the crowd and take your campaigns to the next level

Watch the recording below!

About the speakers:

Michelle Zelaya, Strategic Partner Manager, Social Impact, Facebook

Over the course of her career, Michelle has sought teams and products that drive meaningful change. Before she joined the Social Impact organization at Facebook, Michelle worked for a nonprofit focused on bringing Social-Emotional learning to schools throughout the country. Over the last four years, Michelle has taken this passion for positive change to the world of Social Impact at Facebook, where she has had the privilege of partnering with nonprofits to help them reach more people and raise more funds.

Kimberly O’Donnell, Vice President of Fundraising and Professional Services, Network for Good

Kimberly is a seasoned fundraising and nonprofit leader. Having worked as an Executive Director, Chief Philanthropy Officer, fundraising consultant, and advisor to hundreds of nonprofits, she has spent 25+ years blending fundraising, marketing, and sales principles to scale dollars raised and strengthen donor and stakeholder engagement. Kimberly was an adjunct professor for 11 years at Georgetown and George Mason Universities where she taught a course on nonprofit management and leadership. A certified life/executive coach, Kimberly currently leads a team of Personal Fundraising Coaches for Network for Good and can often be found writing and speaking on the future of fundraising.