Through a partnership with the Bill & Melinda Gates Foundation, Network for Good launched a pilot program on January 1, 2020 to test a new methodology for subscription-based recurring giving, known as Subscription Giving(SM). The program was designed to not only guide the participants to grow their fundraising through Subscription Giving(SM), but to identify best practices that small nonprofit organizations can implement in their own fundraising.

Subscription Giving(SM) draws from the best of traditional recurring giving programs while incorporating new customer engagement methods tested by high-performing subscription-based companies to engage and sustain today’s busy, impact-driven donors. In this guide, we’ll share the results of our two-year pilot program and tips to get started.